One of my favorite people from college just happens to be a highly prolific and successful designer for Tiny Prints/Shutterfly. How cool is that?? Jenny Romanski has close to 20 years designing everything from logos, websites, stationery, and signage. Her gorgeous custom stationery creations (birth and wedding announcements, invitations, etc.) caught the eye of Tiny Prints back in 2007, and she has been an incredibly popular designer ever since. In addition to Shutterfly and Tiny Prints, Jenny’s designs have been sold at Wedding Paper Divas, Costco, Walgreens and Target. Her work has been featured in such publications as People Magazine, Modern Bride, Real Simple, and Pregnancy & Newborn.
I thought it would be fun to ask Jenny a few questions about how she approaches the design process when it comes to birth announcements, a subject that is near and dear to so many of my clients’ hearts. You can find Jenny’s work on Tiny Prints as Hello Little One, and on Shutterfly as Poppy Studio.
- As you sit down to design a birth announcement, what are some key things/design elements that you keep in mind? The customer is always first! The focus of any birth announcement should be the photos of the baby/family members. With this in mind, the design elements should frame the photos perfectly. The photos are key, and the design should support that. A modern design may feature a very minimal layout with the baby’s name or sentiment in large type. Whimsical designs feature elements of watercolor animals or hearts to give a bit of character without overtaking the whole card. For a classic design, the photo will be center stage, with a gorgeous patterned border surrounding the shot, or a full bleed photo with a classic script typeface. I always want the customer to know that as a designer, respect for the photo is always number one.
- What type of stock photo do you find yourself gravitating towards? Why is this? I love photos that are clean, sharp, and show the true character of a little one. The best photos for birth announcements are without frill, and show the baby at their purest. No patterned clothing and beautiful baby skin!
- What do you think a family should keep in mind when they are selecting an announcement for their little one? Stay true to your personality. Don’t pick an announcement based on what you think others will like, but more on what YOU like. I have a modern aesthetic, and went with a clean, simple design for both of my boys. People want to see YOU in your choice, so go with what you love.
- In your opinion, are there any birth announcement no-no’s, or trends that you think people should avoid? I really believe that you should make this a personal choice, so no trends are off-limits.
- Why should people still send birth announcements in this age of digital dominance? We have slowly been creeping away from beautiful, physical keepsakes in our digital age, and it’s saddening. A few years ago, and I was given my late grandmother’s scrapbooks of handwriting, photos and ephemera, and it meant the world to me. Think about your great grandchild finding his great grandfather’s birth announcement in printed form! Let’s keep the tradition alive. I think it will be worth it down the line… xoxo